developing global products and brands

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Chapter 10. Developing Global Products and Brands (20 points)

Instruction: Type Answers for all Questions (single space). Post your Answers here.

  1. (10 points) Read carefully Textbook Chapter 10 and the Power Points; then Answer the following Questions:
    • Discuss, in-depth, Reasons for Product Standardization in Global Markets. What are some Benefits and Challenges in Product Standardization? (see textbook p 397 – 404)
    • Discuss, in-depth, Reasons for Product Adaptation in Global Markets. What are some Benefits and Challenges in Product Adaptation?

  1. (10 points) The Textbook (-. 390 – 391) explains how Starbucks’ Introduced Coffee to Chinese Markets using Product Adaptation Strategies. Select a Product (possibly/assume New to the Chinese markets; give Name and Picture of the Product). Discuss, in-depth, How you would Introduce that Product (you have Selected/Identified) to Chinese Markets.
 
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