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Question 1 (1 point)

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How does Integrated Marketing Communications techniques add value for customers?

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Question 2 (1 point)

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Mobile marketing means _______.

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Question 3 (1 point)

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Which of the following is NOT part of the promotion mix?

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Question 4 (1 point)

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What is the difference between push and pull promotion strategies?

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Question 5 (1 point)

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If you wanted to use television advertising in a vehicle such as the Super Bowl to ensure that as many members of your target market receive your message at least once you would be maximizing _______.

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Question 6 (1 point)

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If you had a highly complex technology product that requires a great deal of explanation and demonstration, you would most likely use _______________ as your primary promotion mix tool.

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Question 7 (1 point)

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Apple is known to launch its new products using which promotion mix tool?

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Question 8 (1 point)

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If a product is in the maturity stage of its product life cycle, which promotion tool would most likely be used to extend the life of the product’s life cycle?

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Question 9 (1 point)

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Which stage of the communication process is focused on ensuring the unique selling proposition is decoded by the consumer as precisely as intended?

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Question 10 (1 point)

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The unique selling proposition is ________.

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Question 11 (1 point)

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All of the following are frameworks for designing promotion objectives EXCEPT ______.

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Question 12 (1 point)

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Which of the following statements about public relations is most accurate?

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Question 13 (1 point)

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Why should sales promotions be used only for a limited time?

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Question 14 (1 point)

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Which promotion budgeting method is the best method to begin the budgeting process?

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Question 15 (1 point)

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