e commerce 301

• The web site is to be a brand site, not a site for a mega corporation with many different brands., while , Dolce-gusto.us, are all Brands website. • The website must have a free newsletter or email communications. You should sign up for free to get newsletter or email communications from the website you have selected. This will help you to understand the various elements of their online strategies and give some insights into how their multichannel marketing is carried out. • Make contact with the chosen brand web sites by asking for information, or even purchase a product if you wish.

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