Essay
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***Marriott Hotels***
***No plagiarism***
***Due 07/12/2015 12:00pm Central Time***
Briefly discuss the company or organization to include its history and its
products and/or services.
2. The emphasis of the project is on how the company is addressing current
trends in the industry. What is the company doing now to address each
trend? What are they doing well in each area? Where is there room for
improvement? What are your recommendations for those improvements?
The plan should address three to five of the following trends, taken from
page 40 of your text:
ï‚· Globalization: Is the company capitalizing on global opportunities?
Why or why not? Should they place more or less emphasis on these
opportunities to be successful in the future?
ï‚· Safety and security: What are the strengths and weaknesses in this
area? Is security a large concern for this organization? Why or why
not?
ï‚· Diversity: How is the organization capitalizing on diversity in the
workforce? With guests? How is the organization trying to attract a
more diverse workforce or guest population?
ï‚· Service: What is the expectation for service at this organization?
What is the company doing well, and what are some areas for
improvement?
ï‚· Legal issues: How is this organization affected by government
regulations? What are the main liabilities of the organization, meaning
what type of lawsuit might be most threatening to the business? Are
there any allegations pending against the organization now?
ï‚· Changing demographics: Is this organization changing/evolving to
meet the expectations of the changing population?
 Price-value: How do the price and value of this organization’s services
compare to competitors?
ï‚· Social media: Is the organization effectively utilizing social media
platforms to positively impact the business? What room for
improvement do you see? Has there been any negative impact on the
business from social media usage?
3. Students should support all recommendations with relevant research.
Examine successful strategies that have been used by competitors or similar
organizations.
Papers will be submitted in essay format, and should be 5 – 7 pages in length and
formatted according to APA style guidelines. (Remember, page count refers to the
body of your paper only, and does not include title page, reference page, etc.)
Students should reference ideas from our textbook as well as a minimum of three
other outside resources.
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