gym for disable people
1. Executive Summary
2. External Environmental Analysis
3. Competitor Analysis
Direct and Indirect Competitors
Competitor Analysis Table
Competitive Objectives (market share etc.)
4. Consumer Behavior
Do consumers seek to fulfill utilitarian, emotional, symbolic or social needs with this product?
Decision Making Process Analysis
What does the consumer do in each of the stages of the decision making process?
Include any internal or external consumer behavior variables affecting the process.