management support systems 4

End-of-Chapter Application Case: Coors Improves Beer Flavors with Neural Networks Pg. 284 (Textbook Attached)

  • Why is beer flavor important to Coors’ profitability?
  • What is the objective of the neural network used at Coors?
  • Why were the results of Coors’ neural network initially poor, and what was done to improve the results?
  • What benefits might Coors derive if this project is successful?
  • What modifications would you make to improve the results of beer flavor prediction?

Writing Requirements

  • APA format
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