marketing 201 write a marketing plan

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  • Introduction, Goals and Objectives

To introduce this section you should include the “mission statement” of the business; an idea of what its goals are for customers, clients, employees and the consumer.

  • Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

  • Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

  • SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

  • Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Place

Promotion

Price

 
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