- Introduction, Goals and Objectives
To introduce this section you should include the “mission statement” of the business; an idea of what its goals are for customers, clients, employees and the consumer.
- Environmental Analysis
Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.
- Target Market Analysis
Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.
- SWOT Analysis
Conduct a SWOT analysis for your chosen company based on your research.
- Marketing Mix (4 Pâ€™s ) Analysis
Describe each of the 4Ps of your chosen company.
Product or Service