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 Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

  • You are talking with Mike and Tiffany at lunch. “You’ve done some great research and brought up some good ideas to implement in the presentation,” you say. “There is one element that we are missing.”

    “One of the most important aspects of the strategy: our competitors,” Tiffany states.

    “I’ve already done some analysis, and there are many in the global market. It seems like there are several office furniture companies thriving, but not as many custom furniture manufacturers,” Mike elaborates.

    “Well, we need to provide the board with some solid competitors. I’ll work on finding our top two,” you say. Complete the following:

    • Who are your top 2 competitors in the market (country)?  (the market country is Canada)
    • Provide a strengths, weaknesses, opportunities, and threats (SWOT) analysis for each competitor.
    • Why are they direct competitors?
    • Do they have an advantage?
      • Think of government regulations, rules, resources, and so on.
    • Could you form a cooperative strategy with any of the competitors?
      • If so, how?
      • If not, why?
    • What strategies could you use to build a competitive market profile?

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