Part 3 applied question (choose 1/2) 30% choose only one question.
Q1. For an industry of your choice, show how firms pursuing cost-leadership and differentiation business-level strategies might perform different activities or similar activities in different ways. How do these activities support the competitive advantage of each firm? Be as specific as possible in your answer.
Q2. Elvis & Kresse is an English luxury design business founded on recycling London firehoses into accessories such as purses, belts, briefcases, wallets, toiletry kits and various small pieces (prices range Â£15 – Â£350, or $25 – $595 CAD). Since 2005 they have been rescuing raw materials, transforming them into luxury lifestyle accessories and donating 50% of their profits back to charities. They describe their products as â€œsustainable luxury,â€ have been featured in the top fashion magazines, and purchased by numerous celebrities including Meghan Markle.
What business-level strategy is Elvis & Kresse pursuing, what is the nature of their competitive advantage, and what are the major risks/benefits associated with their business model? What kind of international strategy would you recommend for Elvis & Kresse based on the information provided, providing rationale/details to support your recommendation.