pricing theory unit3 discussion board

Life Cycle Pricing

There are 4 stages of the product life cycle:

  • Introduction
  • Growth
  • Maturity
  • Decline

There are different pricing strategies for each of the phases.


  • Select 2 competitive products that are in 2 different phases of the life cycle. Explain your rationale for each stage selection.
  • Compare how each is priced, promoted, and advertised.

This post should be 3 paragraphs in length (300 words). Because you are doing research, be sure to cite and reference the source(s) in APA format.

Your main discussion post must be submitted to the Discussion Board by Sunday. Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.

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