pricing theory unit3 discussion board
Life Cycle Pricing
There are 4 stages of the product life cycle:
- Introduction
- Growth
- Maturity
- Decline
There are different pricing strategies for each of the phases.
MAIN DISCUSSION POST: Due by Sunday
- Select 2 competitive products that are in 2 different phases of the life cycle. Explain your rationale for each stage selection.
- Compare how each is priced, promoted, and advertised.
This post should be 3 paragraphs in length (300 words). Because you are doing research, be sure to cite and reference the source(s) in APA format.
Your main discussion post must be submitted to the Discussion Board by Sunday. Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
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