Corporate Profile Module : Kroger
You are to include three independent articles in this section.
1.Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Consider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology)
2.Who constitutes your companyâ€™s target market?
3.Apply the four Ps to your corporation. How is your corporation competing in the current economy?
4.How would you improve upon your companyâ€™s marketing strategy using what you have learned?
5.Conclude with how you think the company is positioned for the future.
APA format, 4 pages