Assign 3. Chapter 11. Setting Global Prices (25 points)
Instruction: Type Answers for all Questions (single space). Post your Answers in Chpt. 11 Assignment box â€“ on Canvas.
- (10 points) Read carefully Textbook Chapter 11 and the Power Points; then Answer the following Questions: Discuss, in-depth, Important Pricing Factors that Should be Considered in the Pricing of a Product or Service. (see Chapter 11 Global Pricing Strategy – Lecture Supplement â€“ Introduction, p. 1).
- (5 points) Counter Trade (barter system) involves Trading or Exchanging Goods or Services without Currency. Discuss, in-depth, Reasons and Importance of Counter Trade Price Transactions to Developing Economies (see textbook p. 467).
- (10 points) Assume that you have Developed a Product, that is a Global Innovation (E.g. a Music Album, a Personal Care product, a Food Product, or a product you have in mind), that you want to Export to a Foreign Wholesaler in Mexico or China – for Distribution and Sale to Retailers and Final Consumers. Discuss, in-depth, Factors Influencing Pricing Decisions (Competitive factors, Consumer Culture factors, Product factors, Distribution Channel factors and Country factors â€“ See textbook p. 442 â€“ 451) that you will Consider in Setting Price for your Product to a Foreign Wholesaler, and down-stream to Consumers.