social media 76

Visit the Starbucks social media links of your choice. You should visit at least 4 different sites that target the consumer.

1. What is Starbucks’ objective in using each site?
2. Who is Starbucks trying to communicate with [what customer segment] by using this media format? What is the reach for each site?
3. Does the social media communication affect consumer buying behavior and/or relationship to the brand?
4. One issue with social media is whether it can drive sales. Will the target market buy more Starbucks as a result of their social media campaigns?

Submit your answer through the Turnitin link.

 

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