a.Why was Kodak unable to transition its considerable experience in traditional film and innovate digital technologies to digital photography? What were Kodak’s traditional film customers like? What are customers of digital photography products and services like? Compare and contrast the value propositions for traditional and digital photography customers.
b. What competitive forces caused Kodak’s position in digital and traditional photography to erode so quickly? What competitive forces might have led to Fuji’s success and Kodak’s lack of success?